Portucel Soporcel Group continues to grow

The Portucel Soporcel Group will participate in the 30th edition of FILDA - Luanda International Fair, which takes place between 16 and 21 July, with the aim of promoting their premium brands.
The event is a multi-sectoral reference in the Angolan market FILDA and brings together the most diverse areas of activity, which shows a single economic potential of Angola.
The Challenges of Attracting Investment: Strategy, Legislation, Institutions, Infrastructure and Human Resources is the theme of this year's edition, which has invited countries like Turkey and China.
In the Group stand, located in the exhibition area of the fair, will be present premium brands like Navigator, Pioneer, Inacopia, Target and Soporset. European leader in the production of fine papers for printing and writing uncoated, the Group was responsible in 2012 for 52 percent of EU exports of this type of paper for Africa. Given the high economic growth potential of the Angolan market, the Group has affected, for this country, a specific budget and a dedicated sales force, currently the largest supplier of quality paper for printing textbooks in Angola.
The position reached by the Group based on a differentiated value proposition and recognized as such by the global market. The strategy of innovation and development of own brands and investment in branding and marketing available today allow several leading brands that are distinguished by innovation and environmental sustainability. The Navigator brand has a particular importance, because it is the world's leading premium office papers.
Company structuring the national economy, the Group exports 95 per cent of its sales to more than 110 countries on five continents. In the first quarter of 2013 the value of exports amounted to 277.6 million euros.
Note that the Portucel Soporcel was considered the best company in Europe, with a turnover of more than ? 150 million in the 2012-2013 edition of the European Business Awards (EBA). The Group was awarded in the category of Business of the Year from hundreds of companies at European level from various fields of economic activity.