National brand Airfree reinforces international strategy

Airfree prepares its new international presence, this time at the Dubai Hotel Show from 28 to 30 September. Meanwhile, the balance of IFA Berlin was excellent, reinforcing the brand's strategy worldwide.
The market research conducted by Airfree - which for more than a year suggest a focus on Asia and the United States - have proven accurate in identifying markets which currently have greater potential for the distribution of their air purifiers, now exported to 51 countries .
At IFA Berlin the national brand once again showed its TSS Air Purifier Technology and the newly developed models.
Of these, LOTUS was in great prominence, being praised for its innovation to combine the functions of air purifier and air freshener, and especially by its design: the lines of this model were of great importance for the success of sales, making it a true object of desire .
Also the new inexpensible T Model raised the interest of potential customers in Southeast Asia and the South of Europe.
Generically, the approximately 80 companies interested in air purifiers who visited the stand of Airfree - especially the large Asian distributors - were surprised with the technology, efficiency and design of the devices, expressing interest in distributing their products.
The presence in the IFA had the support of NSRF. The Airfree took a team of six employees, which included its CEO, having signed a new distribution agreement for China, which ensures the brand a few million Euros in revenue through the next five years.